Thindo Labs
Better together
We help you find, and keep more customers with the right partners and digital ecosystem
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The Era of Digital Ecosystems
The market for ecosystem led growth, or partner led growth, is growing rapidly. The ecosystem
business model will grow to $60 trillion by 2025, representing 30% of the total global
economy”—McKinsey
Digital ecosystems are growing, where customers come in through trusted professional
networks or companies, and all aspect of their businesses are taken care of by other providers
within the ecosystem.
Thindo Labs is a strategy and operations service, that help B2B companies identify or build profitable Ecosystems and generate growth from the right Ecosystems.
The Network effect
Ecosystem-led growth (ELG) is accelerating customer acquisition, account expansion, and access to new markets by improving go-to-market (GTM) motions via partners and partner data.
- Puts customers at the centre.
- Provides a better understanding of customer’s business needs through direct customer feedback and partners.
- Investing in only the integrations and services that provide them with the most value.
ICP COHORTS
Join our ICP market research cohort
- Lack of quality leads affected by lack of outreach expertise and wrongly identified ICP (by the way, at least 50% of prospects aren’t a good fit for what you sell).
- Poor sales pipeline due to the lack of in-depth research on leads.
- Entering new industries and markets requires a solid understanding of competitive positioning and predictability in the leads’ flow. (Belkein, 2024)
While Partner and Ecosystem led growth can help you succeed here, the success factor is exponentially higher when you lead with an in depth market research ahead, it’ll help you better identify partners already embedded into your customer operations, to increase success and ramp up time.
What is it?
- 5 companies with similar ICP
- 50% Cheaper and faster than running it alone
- Potential to build partnerships and cross sell with other cohort participants.
- Convert your market report to customer facing lead magnets
Ecosystem- Led Growth with Thindo
Business and Operation model audit
We run an internal operations audits to ensure readiness to join or build an ecosystem program. For example, we collect data about your customer, sales and people operations and if you do not have the data at hand, we help you get them. This might include, Voice of customer interviews and extended case studies, if you don’t already have them.
Channel partner programs
Once the right ecosystem strategy has been identified, we build your partner program framework for working with other companies and service providers in the ecosystem. For example, various co-marketing, co-selling or integrated market place activities. This include partner sourcing, engagement and business case execution.
Engaging Communities
Everyone is attracted to growth, and once the revenue generating operation of the ecosystem is launched, we work with you to build resilience into your ecosystem. Some of this include, building a certification program, or online Academy with other Partners in the network.
How we work
Diagnostic workshop
Two hour first session, combined with surveys and interviews to map out your current growth ecosystem, and find unexplored opportunities or growth leakages. For example, great sales process, but underdeveloped customer operations.
Second two hour session to go over findings and present a proposal to improvement
Build with you
Building the growth operations together with you. Implementing the systems, tools and processes within a defined schedule and deliverable, with clear handover and if needed ongoing coaching and support provided.
Build for you
Black-box development of the growth operations, or as a fractional resources embedded in your team, with project ownership responsibilities.
Mariam Shodeinde
CEO, Thindo Labs
I am here to help you take the guess work out of your growth operation. 10 years experience in growth and revenue generation, service design and SaaS partnership and ecosystem sales.
Linkedin Mariam@thindolabs.com 0408010285
Join our ICP research cohort
May 2024 Cohort - entry requirement
- HR, HRD, People operations Saas solution provider (Benefits, EoR, performance management, Employee coaching)
- Medium sized company, 50 -200 people
Target market research ICP
Chief Human Resources Officer (CHRO)
HR Operations Manager
HR Business Partner
Enterprise - 500+, multinational
Better together!
+358408010285
Helsinki, Finland
mariam@thindolabs.com